Philips Healthcare, a longtime client of Medical Video Production, wanted to create a new online tool that would allow sales representatives to demonstrate their new PercuNav ultrasound suite in a variety of configurations and environments. Medical Video Production designed a totally original tool portraying 3 simulated 3D environments digitally modeled in-house, with 3 potential equipment configurations that could be displayed in each, in 2015. Special transitions and control features were implemented to make moving between equipment configurations effortless and engaging. The control features also allow users to click on a number of hot spots on the equipment to pull up visual and textual materials explaining specific aspects of the ultrasound suite. MVP also incorporated a library of additional supplementary materials, including an image gallery, integrated Case Study videos, and a 75-second-long introductory 2D medical animation developed by Medical Video Production explaining in clear, compelling imagery exactly how the various components of the suite work together to produce real results in a medical environment.
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