Seno Medical needed a video to introduce its Imagio™ breast imaging system at an upcoming trade show. The video would feature a 3D medical animation to effectively communicate the unique nature of its opto-acoustic imaging and the advantages the system offers to clinicians during the diagnostic process. They came to Medical Video Production to make sure they were prepared with a high quality medical device video that captured and kept attention amidst the intensely visual and competitive milieu of the medical trade show atmosphere.
MVP had to work fast to meet a seven-week timeline. MVP went to work with a broad analysis of previous training materials produced by the company to ensure a thorough understanding of the unique features and benefits of the Imagio breast imaging system from the outset. MVP developed a visual storyboard to outline the progression of the video scene by scene while defining the succinct on-screen marketing messages that would intrigue viewers and inspire active attention. Features and benefits are promoted through use of the Imagio system’s 6-up display.
An animated blue wavy background combined with lighting effects and special transitions keeps visual interest. The 3D medical animation shows the transducer in action as it projects a diffuse laser into an anatomically accurate breast with tumor, with sound waves bouncing back in response to the heating generated by the laser. The 6-up display transforms into a series of marketing images and benefit statements that communicate the key advantages of the Imagio breast imaging system over traditional ultrasound. The video concludes with commendations of the Imagio system granting greater confidence to clinicians and easing anxiety for patients, who now stand a much lower chance of needing to undergo a biopsy to rule out a benign lesion.
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